Top 10 Digital Marketing Trends In 2014

Gone are the days of traditional marketing techniques! Though old is gold, but these traditional marketing techniques will not work for you if you wish to create a web presence of your brands and services. Here lies the importance of digital marketing. In the year 2013, digital marketing techniques have evolved to a great extent. Thus, it can be assumed that people are excited to know about the major trends in the digital marketing world in 2014. This will help them to decide whether or not they should go for digital marketing training in order to give a boost to their brands and products.

Top 10 Digital Marketing Trends

Let’s take a look at the top 10 digital marketing trends that we can expect in 2014:

1. Social media marketing will become smarter: In 2014, it is expected that social media marketing will grow smarter. In 2013, we have found a lot of ups and downs while interacting with people and communities socially. This will help us develop smarter and better strategies to gain maximum benefit through social media marketing.

2. Content Marketing will remain the KING: The importance of content cannot be degraded in 2014. Most digital marketing experts believe that custom content is the future of marketing. So, though you opt for a digital marketing training and get trained in various aspects of the vertical, you should make sure that your websites have authentic and quality content. In 2014, the focus will not only be on content marketing alone, but also on targeted and strategic content.

3. Engagement on mobile will increase: Most people are now using smartphones. Moreover, people are now available more on their digital tablets than on desktops or any other form of communication. Thus, while you pursue a digital marketing course, give importance to mobile marketing. This is going to surge in 2014.

4. Mobile advertising will surge: 2014 will be the year of mobile marketing. People will notice and give more importance to mobile ads and advertising through mobile and digital tablets. The catchy your mobile ad is, the more you will be able to attract clients!

5. Importance of content marketing will increase: Content marketing has always been considered as extremely vital in the web world. Of late, as most people have their smartphones within their reach 24/7, delivering multimedia directly to the user’s mobile based on their location will increase. This can be done via GPS technology. Most importantly it is relevant and a clever option.

6. Video marketing will become popular: With the end of traditional marketing techniques, 2014 will see a surge in video marketing. It is easier to convey a message through a short video clip than with the help of static ads! As a result, websites like YouTube, Vine and Instagram have become so popular lately. By a video clip, you will be able to generate content that will soothe multiple senses like eyes and ears and will help you engage the audience!

7. Importance of custom content: In 2014, custom content will get its due respect. Marketers will understand the importance of delivering quality custom content in comparison to purely promotional content. This will also open up multiple doors of connective messaging and advertising. This will help you build better relationship with your clients.

8. Cross screen marketing: Though mobile marketing is gaining importance, many people still don’t have smartphones. Rather solely concentrating on mobile marketing, in 2014, it will be better if you could concentrate on cross screen marketing - TV, tablet, mobile, desktop, or interactive screens at retail locations or near the point of sale such as market. This will help you reach more and more people and attract them easily. Moreover, it will be easier for you to target consumers on more than one device.

9. Adapt to new technologies: If you want to succeed in marketing your products, then you will have to be adaptive to new technologies. You will only become a challenger brand if you know how to adapt to new technologies. So, do not stop after the completion of the digital marketing course. Rather, keep on updating yourself so that you do not miss out on any new developments in the market.

10. The importance of Slideshare will grow: More and more B2B marketers will start using Slideshare which is one of the top tools in the education and e-learning world. Right now, it has more than 58 million unique visitors. It is also expected that the usage of Slideshare will increase to a great extent in Australia.

Digital marketing is ever-changing. What worked last year might not work or useless today. Only by understanding the current trends can you know which section is gaining importance and how you should develop your digital marketing campaign.

About the author
Bidyut Bikash Dhar is an expert in digital marketing training and techniques and has managed various digital marketing campaigns successfully. The author has also trained people in digital marketing and has written various digital marketing guides beneficial for the newcomers in the industry.