Google’s six principles of competition and openness

I stumbled upon a post on Google Public Policy Blog, posted a few days ago. The post is regarding Google’s approach to to competition. I thought I share it with you.

As Google has grown, the company has naturally faced more scrutiny about our business principles and practices. We believe that Google promotes competition and openness online, but we haven't always done a good job telling our story.
That's why we have recently been meeting with policymakers, think tank representatives, academics, journalists, ad agencies, and trade associations -- in the U.S. and Europe -- explaining Google's six principles of competition and openness.

And these are the six principles:

1. Help other businesses be more competitive.
2. Make it easy for users to change. 
3. Open is better than closed. 
4. Competition is just one click away. 
5. Advertisers pay what a click is worth to them. 
6. Advertisers have many choices in a dynamic market.

They also gave a webinar for ad agencies explaining these principles.

For me, Google is too big right now ( a monopoly maybe?), with or without principles, they can do whatever they want.

What do you think?

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